If e-commerce is running efficiently in your company
KPI Name: E-commerce Scorecard Balanced Scorecard Metrics
Related KPIs: Retail Sales, Sales, Credit Risk, Retail Banking, Mortgage, Financial Statement Analysis, Market Risk, Financial Risks, Operational Risk, Active Portfolio Management, Passive Investments, Accounting Firm, Profit Focused Accounting, Credit Card Processing, Financial Crisis
Customers also viewed: Sales Metrics
Sample reports:
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Description by authors:
Implementation of a new business paradigm such as Ecommerce demands considerable investments both in terms of time and money. This makes mandatory the usage of a ‘tracking tool’ to assess the performance. The aspects, which when counted can be of help to the organization are- Financial Perspective, Internal Operations, Clickstream Perspective and Capability Perspective.
The indicators that can be clubbed under Financial Perspective are- Investment fraction in ecommerce, ecommerce financial contribution, savings from ecommerce implementation and cost: benefit ratio.
Internal Operations can be evaluated via metrics like ‘workforce ratio’, ‘average staff engagement index’, ‘number of options used for promotion of website’ and ‘IT infrastructure integration degree’.
Clickstream Perspective can be evaluated using parameters such as ‘page views per session’, ‘page sticking index’, ‘percentage of orders on per session basis’ and ‘shopping options skipping rate’.
Capability of this approach can be obtained using ‘% improvement in flow of information experienced’, ‘% increase in number of transactions’, ‘improvement in stakeholder relations’ and ‘customization enhancement ratio’.
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